It all started with the challenge that the carrier Unir Distâncias posed to us. He asked us to create a new brand to enter the self-storage market. And so the Guardado Metro was born.
Since square meter is a term widely used in self-storage for the quantification of space. This naming makes the relevant change to “saved”, which refers to the function of the service while transmitting a solid sense of security.
For the logo, the base was the square meter, which was developed for a modular construction representative of the spaces that the company offers. An M was then created from this modular floor plan of the service, in this case it is no longer raised to 2 (square), but to a padlock (saved), which reinforces the feeling of security that we wanted to link to the brand.