Shift Thinkers was the agency chosen to develop the guidelines and creative concept for the Promotional Campaigns – Fuel discounts – for all bp Service Stations in Portugal.
The National campaign has already been launched. So, in the near future, whenever you pass by a bp Service Station and see “At bp, going back is saving”, go and come back because it's worth it!
The objective of the project was to create a visual identity that would identify the bp stations that have fuel discounts. This visual identity will last over time so that it is easy for the public to easily identify the National Campaigns and Local Campaigns at bp Posts.
The headline “At bp, going back is saving” is intended to present the mechanics of the promotion right there, the more times you go back to bp the more you will earn because the discount is applied to the next refueling at any bp service station.
The supports where these campaigns will be found differ from Station to Station, but the idea will always be to be as bold as possible at all moments of communication.