In one of the most unique moments of this century, we were challenged by BP Portugal to think and creatively communicate a major social responsibility campaign to support the Portuguese Red Cross. We have thus created a collection of 4 protective masks, with exclusive patterns, entirely produced in Portugal, reusable and certified according to the European standard. A total of 500,000 masks to be sold at the BP service network.
BP Portugal - Máscaras Covid 19
Starting with the design of the masks and the concept “Give your best, every day”, which served as a motto for this social responsibility campaign.
We were responsible for the creation and production of all communication: from the radio commercial to the press advertisement; going through all the supports available in BP Portugal's Trade Marketing channels.